Case Study: Successful Behaviourally Informed Campaigns in ANZ

Aug 25, 2026·By The Insights Loop

Understanding Behaviourally Informed Campaigns

In recent years, behaviourally informed campaigns have gained traction across Australia and New Zealand (ANZ). These campaigns leverage insights from behavioural science to influence consumer decisions in a subtle yet effective manner. By understanding how people think, marketers can craft strategies that align with natural decision-making processes.

One of the core principles of these campaigns is the use of nudges. Nudges are subtle interventions that encourage people to make decisions without restricting their choices. By utilising this approach, marketers can enhance engagement and conversion rates.

Case Study: The Energy Efficiency Campaign in Australia

An exemplary case is the energy efficiency campaign conducted by an Australian utility company. The campaign aimed to reduce household energy consumption by providing personalised feedback on usage. By comparing a household's energy use to that of its neighbors, the campaign tapped into social norms to motivate change.

The results were impressive. Households receiving feedback reduced their energy consumption by an average of 10%. This approach not only benefited the environment but also reduced costs for consumers, showcasing the power of behaviourally informed strategies.

Lessons Learned

The success of this campaign highlights the impact of leveraging social comparisons. By showing consumers how they stack up against their peers, companies can drive sustainable behaviour change effectively.

Case Study: New Zealand's Public Health Initiative

In New Zealand, a public health initiative aimed to increase vaccination rates by using behaviourally informed messaging. The campaign utilised reminders with personalised messages, which increased the perceived importance and urgency of vaccinations.

The initiative achieved a significant uptick in vaccination rates, particularly among demographics that were previously hesitant. By focusing on personalisation and timely reminders, the campaign successfully addressed barriers to action.

Strategies for Success

This case underscores the importance of timing and personalisation in campaign messages. Ensuring that communications are relevant and delivered at the right moment can significantly influence outcomes.

The Future of Behaviourally Informed Campaigns

Behaviourally informed campaigns hold immense potential for marketers in ANZ and beyond. By tapping into the insights of behavioural science, these campaigns can drive meaningful change in consumer behaviour.

As more organisations recognise the benefits of this approach, we can expect to see wider adoption and innovation in the field. Whether it's promoting energy efficiency or improving public health, the possibilities are vast.

In conclusion, the success of these campaigns demonstrates how understanding human behaviour can lead to more effective marketing strategies. By continuing to explore and implement behaviourally informed methods, businesses and organisations can achieve impactful results.